A BRAND IS A STORY

A brand is more than just a logo and a tagline. It’s even more than just all the assets, voice, and guidelines. A brand is a story that breathes life and culture into everything we do. People fall in love with brands for a reason, and I’m passionate about building that reason, brick by brick and asset by asset.

While I’ve been a part of three rebrands, below is a snapshot of the one I was most involved in, and fully responsible for. From the incepting idea to every asset, graphic, collateral, and post—this brand was entirely my work, and I’m very proud of it.